Intelligent Content: A Primer

Intelligent Content: A Primer

Intelligent Content: A Primer by Ann Rockley
English | 25 Sept. 2015 | ISBN: 193743446X | 144 Pages | True AZW3 (Kindle)/(EPUB/PDF conv) | 5.27 MB

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers.
introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management.

is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.

Alternate Link for Intelligent Content: A Primer.rar When above links are dead

Hello Respective Visitor!

Please Login or Create a FREE Account to gain accesss to hidden contents.


Would you like to leave your comment? Please Login to your account to leave comments. Don't have an account? You can create a free account now.