Lynda com Storytelling for Business Video-ELOHiM

Lynda com Storytelling for Business Video-ELOHiM

Lynda com Storytelling for Business Video-ELOHiM
Size - 598.61 MB

RELEASE DATE....: 2016-06-16
RELEASE SIZE....: 42x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
When we want to communicate information that's meaningful to us, we
usually tell a story. Human beings are storytelling animals. So if you
want to communicate a message about your business, your product, or
service via video, go the natural route: tell a story. In Storytelling for
Business Video, Roger S.H. Schulman shows the tools and techniques authors
and screenwriters can use to make any business video clearer, more
compelling, and more persuasive. These tips work equally well whether
you're trying to sell a product or service or to simply establish brand
awareness. Roger examines the specific steps it takes to build an
entertaining and memorable story, first looking at the various
intersections between creative storytelling and marketing. Learn how to
find the heroes (and maybe even the villains) of your story and use the
three-act structure of Hollywood films to communicate the message of your
business in a compelling way. Along the way, Roger builds a video scr
for a fictitious company step-by-step, and shows how storytelling
techniques make the final scr better in every way.
Topics include:
* Defining your story
* Finding your business story
* Understanding your audience
* Drawing the dramatic arc for your story
* Discovering the moral of your story
* Authoring the "hero" of your business story
* Finding conflict and resolution
* Outlining and drafting the scr for your video
Subjects: Business, Filmmaking, Screenwriting, Video, Writing
Author: Roger S.H. Schulman
Level: Beginner
Duration: 1h 37m
Released: 6/8/2016

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