Strategic Retail Management

Strategic Retail Management: Text and International Cases by Joachim Zentes
English | 22 Feb. 2007 | ISBN: 383490287X | 358 Pages | PDF | 8 MB

The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study.
International best practice companies are used to highlight managerial implications and the key discussion points.
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