Lynda com Create an Editorial Calendar-ELOHiM

Lynda com Create an Editorial Calendar-ELOHiM

Lynda com Create an Editorial Calendar-ELOHiM
Size - 487.45 MB

RELEASE DATE....: 2016-07-09
RELEASE SIZE....: 35x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
Ever publish a video or article that didn't get the attention you think it
deserved? Are you often juggling competing messages and stories? Editorial
calendars help you organize and schedule your marketing campaigns and
ensure your content meets its potential. Here Brian Honigman covers the
best practices for creating and using an editorial calendar. He'll walk
you through the choices you need to consider before choosing a calendar
format (master or secondary; department specific or task specific) and
selecting a tool (a simple spreadsheet or a CMS like WordPress). He then
shows you how to create your calendar, and execute on it consistently
going forward.
Topics include:
* Defining an editorial calendar
* Establishing calendar objectives
* Choosing the right tool
* Setting the time frame
* Adding campaigns and marketing channels
* Executing the editorial calendar
Subjects: Content Marketing, Marketing, Online Marketing, Excel, Google
Calendar, Google Docs
Author: Brian Honigman
Level: Beginner
Duration: 1h 18m
Released: 6/30/2016

Lynda com Create an Editorial Calendar-ELOHiM

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