Remarketing with AdWords and Analytics

Remarketing with AdWords and Analytics
Lynda - Remarketing with AdWords and Analytics
Duration: 0h 57m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch | 152 MB
Genre: eLearning | Level: Intermediate | Language: English

People who have used your app or website have already demonstrated an interest in your product or service. How are you staying connected with this valuable audience? Learn how to retarget visitors and increase conversions via remarketing with Google's one-two punch of solutions, AdWords and Analytics. Marketing consultant Adriaan Brits shows you how to set up an effective remarketing campaign in Google AdWords, and then track your campaign in Google Analytics. Discover how to build remarketing lists, link accounts, and use remarketing tags and custom audiences. Plus, learn about more advanced solutions such as dynamic remarketing and remarketing lists for search ads (RLSA). Along the way, Adriaan introduces you to best practices and tips for optimizing your efforts, increasing ROI, and creating more efficient campaigns.

Topics include:
* Building remarketing lists
* Types of remarketing offered by Google
* Linking AdWords with Analytics
* Setting up Analytics campaigns
* Switching between AdWords and Analytics
* Dynamic remarketing for ecommerce
* Creating audiences
* Setting up a dynamic remarketing feed for display advertising
* Deciding on a budget
* Monitoring ROI

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