Google Analytics Essential Training

Google Analytics Essential Training
Lynda - Google Analytics Essential Training
Size: 607 MB | Duration: 3h 51m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English

Do you want to know more about your visitors and how your content is performing? Whether you run a website for a home business or a large corporation, Google Analytics is the industry standard for tracking, analyzing, and reporting site data. Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue, and even activity on social media. This course shows you how to get set up in Google Analytics and glean insights from each of the reports. Author Brad Batesole explains how to interpret your results, create and track goals, and use options like dimensions and segments to go deeper. Each tutorial is practical and succinct, touching on the features you'll use most in your day-to-day analytics workflow.

Topics include:
Creating a Google Analytics account
Installing tracking tags
Reading the dashboard, graphs, and data tables
Setting up report filters
Looking at audience demographics and interests
Tracking engagement with behavior reports
Exploring traffic with acquisition reports
Viewing shared content and referrals with social reports
Reviewing SEO feedback
Tracking events
Configuring conversion goals
Adding custom campaign tracking

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