Lynda com Mobile Marketing Strategy-ELOHiM

Lynda com Mobile Marketing Strategy-ELOHiM

Lynda com Mobile Marketing Strategy-ELOHiM
Size - 319.06 MB

RELEASE DATE....: 2016-10-16
RELEASE SIZE....: 23x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
Mobile devices have changed the world. Our ever-present smartphones have
become integral to the way we shop, communicate, and do business online.
This shift has also changed the way marketers do their jobs. Mobile is now
a critical component of any business's marketing strategy. In this course,
learn how mobile plays into your customer's journey and how to craft a
smart marketing strategy around mobile. Industry analyst and marketing
expert Noah Elkin walks you through the current mobile landscape and
explains how to develop a framework for marketing, selling, and engaging
on mobile. He goes over ways to gain audience insights and research the
competitionand uses that data to shape your strategy. Plus, learn how
to balance the needs of the marketplace, your organization, and your
customers, and present your strategy to the rest of your team.
Topics include:
* Connecting mobile to the customer journey
* Gathering market data
* Establishing a mobile strategy framework
* Assessing the competition
* Turning data into insights
* Identifying and understanding your audience on mobile
* Sharing your mobile marketing strategy
* Working with external partners and resources
Subjects: Mobile Marketing, Marketing
Author: Noah Elkin
Level: Beginner
Duration: 1h 24m
Released: 9/26/2016

Lynda com Mobile Marketing Strategy-ELOHiM

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